PROFESSIONAL EXPERIENCE
MARKETING DIRECTOR
Butter Payments
March. 2025 - March 2026
Promoted twice in under 18 months to lead Butter Payments' full marketing function, overseeing events, PR, content, AEO/SEO, email, web, and social. Rebuilt marketing strategy from the ground up and managed vendors across design, agency, and PR.
• Increased SQLs by 120%+ YoY
• Boosted website impressions by 150%+ YoY
• Managed vendor relationships across design, marketing agency, and PR firms.
SR. CONTENT MANAGER
Ordergroove
Nov 2020 - Jan 2023
Launched the content function as part of Ordergroove's effort to expand its marketing team and boost brand awareness.
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Delivered multiple five-figure MQLs per quarter through enterprise case studies, surveys, blog content, and monthly webinars.
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Grew LinkedIn followers by 126% and organic impressions by 100%.
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Secured top-10 keyword rankings in Google through targeted SEO content.
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Earned media coverage in Business Insider, TechCrunch, VentureBeat, Modern Retail, and more.
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Managed relationships with content agency, PR firm, design agency, and multiple freelancers.
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HEAD OF RESEARCH & CONSULTANT
NeoMam Studios
May 2018 - Jan 2020
Managed global team of writers and researchers for a digital marketing agency that develops SEO campaigns for international clients.
Oversaw research development for SEO campaigns
Designed process to enhance content accuracy
Led content ideation for travel vertical
Acted as company spokesperson to media outlets
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DIRECTOR, BRAND MARKETING & CONTENT
ExecOnline
Feb 2017 - May 2018
Managed creative collateral for a venture-backed online leadership development start-up.
Implemented B2B lead nurture campaign
Managed guest post placement in targeted publications
Crafted copy for two website redesigns
Generated content for company's annual conference
Produced commercial and product copy, including email templates and product overview
Advised on organic SEO strategies in relation to content generation
SR. MARKETING COMMUNICATION MANAGER
YouVisit
June 2014 - Sept 2016
Responsible for all internal and external communications for virtual reality start-up.
Developed B2B inbound content strategy
Led effort to place branded content in trade publications
Managed a team of six writers
Led email campaign efforts across education, travel destinations, and hotel verticals
Managed relationship with public relations agency, including advising on publications and pitches
Oversaw four vertical-specific monthly newsletters (13,000 prospects)
Led copy and content strategy for website redesigns
Crafted copy for print collateral
Ghostwrote thought-leadership articles for C-Suite Advised on SEO strategies
CONTENT CREATOR & EDITOR
Movoto Real Estate
April 2012 - Feb 2014
Led content strategy for real estate start-up website that received 1+ million unique visitors per month.
Supervised team of remote, freelance writers
Conceptualized buzz marketing to drive traffic to the blog
Represented Movoto in media outlets, including Fox News and numerous iHeartRadio stations
Built media lists and pitched stories to publications
Wrote monthly newsletter and associated content for social media channels
PUBLIC AFFAIRS REPORTER
2005 - 2009
Responsible for content in the education and local government spaces.
Wrote between 300 and 500 pieces of content annually
Videographer for "The Lunch Ladies," an online food show
Acted as the main point of contact for governmental and community agencies
TESTIMONIALS
I've been colleagues and friends with David for over a decade, first as fellow reporters at ThisWeek Community Newspapers, and subsequently on numerous freelance projects creating digital content. David is a talented professional, excellent at brainstorming marketing and media campaigns of any scale. He's an independent thinker who can both concept and execute new ideas and projects, along with being a gifted and experienced writer. I hope that he and I can continue working together for many years to come.
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—Lin Rice, Freelance Writer & Editor