My Story

Did you actually read the last Substack post your friend sent you, or did you skim the headline and move on?

​

You skimmed it.

​

Most people do. Because most content is forgettable. It has no point, no perspective, no reason to exist beyond filling a page.

​

I make content that earns attention.

​

My name is David Cross, and I've spent 15+ years figuring out how to make people actually read, share, and act on what they consume.

​

It started in Columbus, Ohio, where I worked as a public affairs journalist, where I learned to ask hard questions, meet deadlines, and, most importantly, understand what an audience actually cares about. That instinct has shaped everything I've done since.

​

From there, I joined Movoto Real Estate, one of the early pioneers of branded SEO content in the startup world. I led a team of 15+ freelancers creating data-driven stories that earned backlinks from major news outlets and put me in front of radio audiences as a company spokesperson. That chapter taught me something I've never let go of: content built on integrity outlasts content built on shortcuts.

​

In 2014, I moved to New York and became the first marketing hire at YouVisit, a virtual reality startup. I built the content and inbound marketing program from scratch, including developing the editorial strategy, the distribution engine, and the team to run it.

​

Later, as Senior Content Consultant and then Head of Research at NeoMam Studios, I led concept development for global campaigns across industries — travel, finance, home, and entertainment — with work appearing in thousands of publications worldwide. 

​

Following NeoMan, I was the first content hire at Ordergroove, a B2B SaaS platform, where I spent nearly four years building the demand generation engine from the ground up — attracting enterprise merchants like Dollar Shave Club, GNC, TULA, and PetSmart. The results:

​

• Multiple five-figure MQLs per quarter

• 126% growth in LinkedIn followers and 100% increase in organic impressions

• Top-10 keyword rankings in Google for high-value terms

• Earned media in Business Insider, TechCrunch, VentureBeat, Modern Retail, and more​

 

Most recently, at Butter Payments, I was promoted twice in under 18 months, ultimately taking ownership of the full marketing function: content, SEO/AEO, PR, email, web, social, and events. I rebuilt the strategy and managed vendors across design, agency, and PR. The results:

​

• 120%+ YoY increase in SQLs through PR, SEO/AEO, nurture campaigns, and events

• 150%+ YoY growth in website impressions through an overhauled content strategy and earned media placements in key industry publications​

 

Now, I'm looking for what's next: a B2B company that knows great content isn't a nice-to-have. It's what separates brands that get remembered from brands that get ignored.

​

If that sounds like your company, let's talk.