My Story

Did you actually read the last Medium post your friend sent you, or did you skim the headline and forget it? 

I’m willing to bet you skimmed it. 

I’m willing to bet you skim most ebooks, use cases, and blogs. 

That is because most content drags. Most content doesn't have a point—or point of view. It exists to exist.

My name is David Cross and I make content with a purpose.

With 14+ years of experience, I’m an old hand at the content game. 

I got my start as a public affairs journalist in Columbus, Ohio where I honed my ability to ask hard-hitting questions and deliver content on deadline. More importantly, being a journalist taught me how to put myself into the mind of my audience. 

After going back to school for a Master’s degree in Media & Communication, I joined Movoto Real Estate—a San Francisco startup and one of the early pioneers of branded SEO content. 

While at Movoto, I led a team of 15+ freelancers with the sole task of developing jaw-dropping content that earned backlinks from reputable news outlets. This led to me representing the company in countless radio interviews. More importantly, my time there taught me the value of ethical content—a mindset I’ve championed ever since.

Seeking a change in scenery and responsibility, I moved to The Big Apple in early 2014 and joined YouVisit, a virtual reality and virtual experiences startup. As the company’s first marketing hire, I was tasked with developing all creative content. My primary responsibility, however, was developing and overseeing a robust inbound content marketing program.

Most recently, I worked with NeoMam Studios, a bespoke digital marketing agency that specializes in generating high-end branded content for both B2B and B2C organizations.

My responsibilities at NeoMam were diverse. As Senior Content Consultant, I was tasked with generating and researching campaign concepts for clients across all industries, including travel, home repair, lending, and entertainment. Later, I became Head of Research and ensured all content met journalistic standards and acted as a media spokesperson. Content I contributed to at NeoMam has appeared in thousands of publications across the world.

Today, my goal is to join a mission-driven organization in either the B2B or B2C space that understands that well-researched and engaging content is critical to success.